As Internet and social media marketing launches into warp speed, can your business keep up? Do you need a Facebook page? How about a Twitter account? Should you be blogging? These newer forms of online communication, known as web version 2.0, provide real-time interaction between you and your audience. This means that upon posting your commentary, article or musings live to the Internet, readers may immediately post their own responses in an open platform that allows all voices to contribute their opinions. Should your business consider these new forms of marketing as part of your overall marketing strategy? Well, yes and no.
All successful websites – those that rank high in organic search engine results – have one thing in common: they are consistently updated. The Internet is an evolving media, and your website must evolve as well. Websites need to be current or they risk becoming stale, and untended sites regularly fall lower on the list of search engine results.