The OtherWisz team is well versed in “mobile marketing”. We are not talking about smart phones and mobile devices, but vehicle wraps. Your company car, truck, or entire vehicle fleet can become mobile billboards for your business as seen in the designs we have done for Barrett Industries, Kenmore Development and Boston Valley Terra Cotta.
OtherWisz has been assisting Dalex Roofing with marketing services since 2016; past projects include brochures and pocket folder design, stationery, website optimization, and various digital ad campaigns for Google AdWords, Facebook, and NextDoor. We have refined Dalex’s marketing over the course of our relationship, developing a working set of brand standards for the company. This not only makes our job as designers easier, but lends a consistent visual language to the brand so that every touch point with their audience is recognizable as distinctly “Dalex.”
Event branding is an important tool for communicating the details of your event to your target audience, enticing attendees with a preview of what to expect based on visuals and messaging. When the Buffalo Downtowners chapter of BNI – Business Networking International, the world’s largest referral networking organization – decided to throw an in-person Open House to help attract potential new members, OtherWisz Creative developed a visual brand and marketing collateral for the event that would appeal to local professionals and business owners.
For companies looking to hire, it has become increasingly hard to attract new talent. In addition to using online job postings and headhunting agencies, many companies also turn to job fairs and other traditional recruitment events. Like trade shows, these events often take place in a large open space – such as a convention center, hotel, school gym or auditorium – where multiple representatives from different companies pitch their business to job seekers. In the midst of this crowd, how does a company stand out?