Posts

Stationary design for a non-profit including envelopes and business cards

Buffalo, NY – OtherWisz Creative Corporation principals Mark and Jill Wisz have announced their full-service creative studio has designed a new logo and developed the accompanying visual brand for Niagara Falls, NY’s Pinnacle Community Services, a private, non-profit family service agency. The project includes new stationery and an updated website for the organization formerly known as Niagara Family and Children’s Services.
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Brochure design, member brochure, garden market, branding

Located on Buffalo’s Westside, Urban Roots is a co-op gardening supply store that sells indigenous plants, heirloom vegetables, and gifts. Our relationship with Urban Roots began when the general manager, Patti Jablonski-Dopkin, started exploring options to market and grow their business. She came to OtherWisz hoping to gain a better understanding of their brand, so we introduced her to our Brand Audit & Marketing Strategy process.

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Logo wall installation in architectural manufacturers office

Designing a company’s existing visual brand is always an exciting project. It gives our team the opportunity to direct how a company presents itself to the world, rewriting their unique visual language. Changing a company identity encompasses logo, colors, typography, tagline & messaging — these adjustments directly and subliminally communicate the company’s values and personality. This is not an easy task and it is one that comes with extensive research and a good amount of trust.

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New client, architectural manufacturer, Benson Industries, Branding

Buffalo, NY – OtherWisz Creative Corporation, a marketing and design studio specializing in identity and website design, announce that they have been hired by Portland, Oregon’s Benson Industries to audit their brand, create a new identity system and website and to improve the global marketing of their products and services. Benson is a specialty contractor and structural glass facade manufacturer that produces custom unitized curtain wall systems for high-performance buildings such as One World Trade Center and the New York Times Building in NYC.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

When Otherwisz Creative designs a logo and brand identity for a client, a lot of time and thought goes into the project. We take the time to research the company’s background, products and services, brand positioning (where they fit in the marketplace) and competition. Our design team gathers all this data and uses it to explore concepts for a logo design and accompanying visual brand elements (fonts, colors, photo styles, etc).

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Poster design, Cocktails in Character, event marketing, Literacy New York

OtherWisz Creative is helping to turn around illiteracy in Western New York with a logo that literally turns itself around! Our design team created an ambigram as part of our marketing efforts for Literacy New York Buffalo-Niagara’s yearly fundraising event, Cocktails In Character.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Score! Buffalo Hockey Experience + Museum Logo Published in LogoLounge Book Alongside Some of The World’s Best-Known Brands

They shoot, they score! We are pleased to announce that the logo OtherWisz Creative designed during the branding of the Buffalo Hockey Experience + Museum (BHE+M) was published in a new book released February 2012: LogoLounge Master Library, Volume 4. The new book, published by Rockport, is part of a seven-volume series written and curated by Catharine Fishel and Bill Gardner which includes the outstanding type and calligraphy logos chosen from designers all over the world.

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OtherWisz Creative holographic stickers, branded promotional materials

Really good logos share common traits that make them successful. As with most anything these days, you can buy a logo online from companies offering pre-designed templates from which to choose. Grab a graphic, add your company name set in a snappy typeface, pick a color and you are done!

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