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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Buffalo, NY – OtherWisz Creative Corporation principals Mark and Jill Wisz have announced that their full-service creative studio has directed and produced a set of promotional videos for Rigidized Metals, the world leader in textured metals. The project includes a 3-minute overall corporate video and an accompanying set of 14 shorter videos highlighting Rigidized Metal’s services and product. The engaging videos will be used to expand their online presence, marketing their products and services on their website, in social media, at trade events nationwide.

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Facebook marketing for a Buffalo NY restaurant

Over the past few months, we have been working to shake up our marketing strategy for Joe’s Deli. In the midst of dramatic changes in the Elmwood Village, our objective was to hype up their Elmwood Avenue location. Through the campaign, we sought to better connect with the people who support Joe’s Deli, along with the local community surrounding the area. Joe introduced Happy Hour, Saturday Brunch, and converted the back room into a game room to encourage local patrons to bring their friends and families together at Joe’s.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

The OtherWisz team put their heads together to come up with some awesome e-vites this year for our annual holiday party. Each designer came up with their own concept and then turned it into an animated GIF to create a festive invitation. If you are familiar with our design team, can you guess who created each of these animations?

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Poster design, Cocktails in Character, event marketing, Literacy New York

OtherWisz Creative is helping to turn around illiteracy in Western New York with a logo that literally turns itself around! Our design team created an ambigram as part of our marketing efforts for Literacy New York Buffalo-Niagara’s yearly fundraising event, Cocktails In Character.

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Book design and layout for architectural manufacturer

OtherWisz Creative is proud to announce that they had won a silver award at the 2013 ADDYs sponsored by the Ad Club of Buffalo. The award was in the collateral materials (4/c) category and it was for the Boston Valley Terra Cotta Architectural Terra Cotta brochure.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

As Internet and social media marketing launches into warp speed, can your business keep up? Do you need a Facebook page? How about a Twitter account? Should you be blogging? These newer forms of online communication, known as web version 2.0, provide real-time interaction between you and your audience. This means that upon posting your commentary, article or musings live to the Internet, readers may immediately post their own responses in an open platform that allows all voices to contribute their opinions. Should your business consider these new forms of marketing as part of your overall marketing strategy? Well, yes and no.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

All successful websites – those that rank high in organic search engine results – have one thing in common: they are consistently updated. The Internet is an evolving media, and your website must evolve as well. Websites need to be current or they risk becoming stale, and untended sites regularly fall lower on the list of search engine results.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Websites are a great tool for your marketing toolbox – one that allows you to reach a vast and targeted audience, albeit one user at a time. The question is: Are you getting the most mileage you can out of your website? Here are a few signs that your website is in need of a revision.

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