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otherwisz creative, animation, animated graphic icons

As time goes on and companies change, their brands grow and develop to represent those changes. Through our creative process at OtherWisz, we always return to our four key phrases as an anchor to the work we do: Ask Why, Look Closely, Learn How & Try More. Our methods are multifaceted, enriching, and at the end of the day, they are rewarding. Each one helps deliver our message: design is a process of unfolding — it happens over time and it can be transformational. As we reflect on the state of the OtherWisz Creative brand, the final phrase Try More comes back time and time again.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Accompanying the work OtherWisz Creative has been doing for Literacy New York Buffalo-Niagara, the non-profit literacy education organization has featured our work in their online newsletter, The Lit Connection.
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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Successful website design is not only visually interesting but has well-organized content. Our role as the designer is to employ various tools of hierarchy to create a “path” for the viewer to follow, making sure they receive information in a logical order with an emphasis on what you’ve deemed most important.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Our (2011) OtherWisz Creative website was recognized at the Buffalo, NY 2012 ADDYs award ceremony on Friday, April 16, 2012. The OW website, which was launched in October of last year, took home a Silver Award in the Advertising Industry Self-Promotion: Interactive category. The annual ADDY Awards competition recognizes exceptional advertising created by Western New York companies.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

This is the age of the smartphone – at last count, some 33 million iPhones and millions of Androids have been sold – and a new avenue for marketing your company has been paved. Branded smartphone applications (or Apps, as they have come to be called) give your company a new opportunity to put your name and services in the palm of your customer’s hand. Talk about a captured audience – the smartphone App lets you interact with your tech-savvy, mobile audience on a one-to-one basis.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

All successful websites – those that rank high in organic search engine results – have one thing in common: they are consistently updated. The Internet is an evolving media, and your website must evolve as well. Websites need to be current or they risk becoming stale, and untended sites regularly fall lower on the list of search engine results.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Websites are a great tool for your marketing toolbox – one that allows you to reach a vast and targeted audience, albeit one user at a time. The question is: Are you getting the most mileage you can out of your website? Here are a few signs that your website is in need of a revision.

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