Since OtherWisz Creative took up residence in the 1908 Gutman Building, we’ve learned a lot about the historic precedent for design and printing in our new office space. Over time, different businesses have occupied spaces in our building, but the most significant being the Bates Jackson Engraving Company. With our company being involved in graphic design, including managing the printing of our client’s jobs, we feel that we are still carrying the craftsman legacy started with Bates Jackson. After all, graphic arts is a clear descendant of the print craftsmen of the past.
There is no better way to create an immersive experience than with exhibit design or environmental graphics. These large-scale projects come together with a great amount of research and planning from our team. Taking time to understand the background story or company message is always the first step in our proven Exhibit Design Process, developed by Creative Director Jill Wisz, M.Arch., whose experience in interior design, architecture and museum exhibits informs decisions at every stage of production.
OtherWisz Creative prides itself on showing up for the community — from time to time, we offer our design services to help local non-profits and causes in need. Most recently we have donated our time to ¡Te Vemos! a fundraiser and supply drive, hosted at Prospect Park in Buffalo, NY, garnering local media coverage.
As time goes on and companies change, their brands grow and develop to represent those changes. Through our creative process at OtherWisz, we always return to our four key phrases as an anchor to the work we do: Ask Why, Look Closely, Learn How & Try More. Our methods are multifaceted, enriching, and at the end of the day, they are rewarding. Each one helps deliver our message: design is a process of unfolding — it happens over time and it can be transformational. As we reflect on the state of the OtherWisz Creative brand, the final phrase Try More comes back time and time again.
Buffalo, NY – OtherWisz Creative Corporation principals Mark and Jill Wisz have announced that their full-service creative studio has directed and produced a set of promotional videos for Rigidized Metals, the world leader in textured metals. The project includes a 3-minute overall corporate video and an accompanying set of 14 shorter videos highlighting Rigidized Metal’s services and product. The engaging videos will be used to expand their online presence, marketing their products and services on their website, in social media, at trade events nationwide.
Buffalo, NY – OtherWisz Creative Corporation principals Mark and Jill Wisz have announced their full-service creative studio has designed a new logo and developed the accompanying visual brand for Niagara Falls, NY’s Pinnacle Community Services, a private, non-profit family service agency. The project includes new stationery and an updated website for the organization formerly known as Niagara Family and Children’s Services.
Over the past few months, we have been working to shake up our marketing strategy for Joe’s Deli. In the midst of dramatic changes in the Elmwood Village, our objective was to hype up their Elmwood Avenue location. Through the campaign, we sought to better connect with the people who support Joe’s Deli, along with the local community surrounding the area. Joe introduced Happy Hour, Saturday Brunch, and converted the back room into a game room to encourage local patrons to bring their friends and families together at Joe’s.
At one point in the history of Downtown Buffalo, The Gutman Building, located at 19 Elm Street, would have been a dime a dozen. Today, the historic building stands alone, on the corner of Elm and South Division. The rest of the block is essentially one giant parking lot.
OtherWisz Creative Relocates to Downtown Buffalo
The biggest change to happen in the 18-year history of OtherWisz Creative occurred earlier this month. We’ve relocated our office to a renovated factory in downtown Buffalo. After being “cooped up” in our barn for almost two decades, our team needed more space and a change of scenery. We started planning the move last fall — a process that involved internal discussions on our wants, needs, and plans for the future. We spent a couple of months scouting potential locations, determined to find a new home for our business in Downtown Buffalo.