Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image of who we are, what we believe and what we choose to support.
Whether your business has changed drastically over the last year or not, the rest of the world has, and that includes the needs of your customers. In the face of great change, we believe that it’s time to revisit the discussion of branding: what makes a strong brand and when the time is right for a rebrand.
Read more
Soapbox Derby Car Design Wins Best of Show
The OtherWisz team is well versed in “mobile marketing”. We are not talking about smart phones and mobile devices, but vehicle wraps. Your company car, truck, or entire vehicle fleet can become mobile billboards for your business as seen in the designs we have done for Barrett Industries, Kenmore Development and Boston Valley Terra Cotta.
Read more
Bus shelter ad campaign for ballet studio is the star of the sidewalk
If you’re looking to get the most out of your marketing budget, passive environmental ads are a great value when you consider the large size of your potential audience. Advertisements on or around public transportation services are seen by thousands of people everyday, whether they are riding a bus, waiting at the stop, walking down the street, or driving a vehicle.
Read more
Wall Mural Design: A Visual History of Buffalo's Buildings
Mural design is an interactive art – words, photos and graphics combine to create a mood, beautify a space, express a message, or memorialize historical events. In commercial settings, wall murals – also called environmental graphics – can act as an effective interior design tool for visual storytelling, communicating with building residents and visitors alike.
Read more
Ready For The Show: OW delivers on event marketing materials in less than 2 weeks!
OtherWisz has been assisting Dalex Roofing with marketing services since 2016; past projects include brochures and pocket folder design, stationery, website optimization, and various digital ad campaigns for Google AdWords, Facebook, and NextDoor. We have refined Dalex’s marketing over the course of our relationship, developing a working set of brand standards for the company. This not only makes our job as designers easier, but lends a consistent visual language to the brand so that every touch point with their audience is recognizable as distinctly “Dalex.”
Read more
By Invitation Only: Crowd-pleasing event branding engages a professional audience
Event branding is an important tool for communicating the details of your event to your target audience, enticing attendees with a preview of what to expect based on visuals and messaging. When the Buffalo Downtowners chapter of BNI – Business Networking International, the world’s largest referral networking organization – decided to throw an in-person Open House to help attract potential new members, OtherWisz Creative developed a visual brand and marketing collateral for the event that would appeal to local professionals and business owners.
Read more
Responsive Website Growth – Updating & Enhancing Your Website to Fit Changing Needs
One of the advantages of creating a website to promote your company online is that it doesn’t have to stay the same. As a digital medium, your site is a powerful promotional tool that can be updated and changed at any time, without the need for reprints or physical production costs. From basic content edits to more involved functionality enhancements, OtherWisz Creative has helped several of our clients grow their websites over time to help improve SEO, traffic, sales, and overall usability.
Read more
Using Your Company’s Brand to Attract New Hires at Job Fairs
For companies looking to hire, it has become increasingly hard to attract new talent. In addition to using online job postings and headhunting agencies, many companies also turn to job fairs and other traditional recruitment events. Like trade shows, these events often take place in a large open space – such as a convention center, hotel, school gym or auditorium – where multiple representatives from different companies pitch their business to job seekers. In the midst of this crowd, how does a company stand out?
Read more
Designing the new Erie Welding & Fabrication Website
ErieWeldFab.com is the new website for Erie Welding & Fabrication, a custom fabrication, design, and precision machining shop in Buffalo, NY. Designer and craftsman Ericc Jude Mott is the force behind the 10-year old metal shop, which lists metal welding and custom designs in wood and glass among its services. Past projects include heavy equipment repair and fabrication, custom furniture building, full kitchen renovation, custom handrails and driveway gates.
Read more
Branded coolers with custom vinyl wraps promote healthy eating habits throughout the City of Buffalo
BlueCross BlueShield of Western New York and the Cornell Cooperative had a plan to promote healthy eating habits in Buffalo, NY with a branded coolers. This initiative helps address the city’s food deserts, areas that typically have limited access to affordable and nutritious food. Their campaign included donating brand-new stand-alone coolers for fresh produce to local corner stores. Wrapping the coolers in branded vinyl graphics would help draw attention to the easily accessible healthy offerings of fresh fruits and veggies. Of course, OtherWisz was able to help.
Read more
Building Better Brands: your guide to rebranding in a changing economy
Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image of who we are, what we believe and what we choose to support.
Whether your business has changed drastically over the last year or not, the rest of the world has, and that includes the needs of your customers. In the face of great change, we believe that it’s time to revisit the discussion of branding: what makes a strong brand and when the time is right for a rebrand.
Read more