The BFNC's new mural spans 3 adjacent walls, forming a triptych. The murals use vintage photos from the organization's history

Mural design is an interactive art – words, photos and graphics combine to create a mood, beautify a space, express a message, or memorialize historical events. In commercial settings, wall murals – also called environmental graphics – can act as an effective interior design tool for visual storytelling, communicating with building residents and visitors alike.

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A set of branded pop-up banners for Dalex Roofing include both vertical and horizontal displays

OtherWisz has been assisting Dalex Roofing with marketing services since 2016; past projects include brochures and pocket folder design, stationery, website optimization, and various digital ad campaigns for Google AdWords, Facebook, and NextDoor. We have refined Dalex’s marketing over the course of our relationship, developing a working set of brand standards for the company. This not only makes our job as designers easier, but lends a consistent visual language to the brand so that every touch point with their audience is recognizable as distinctly “Dalex.”

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BNI Event Branding Animated Social Media Graphics

Event branding is an important tool for communicating the details of your event to your target audience, enticing attendees with a preview of what to expect based on visuals and messaging. When the Buffalo Downtowners chapter of BNI – Business Networking International, the world’s largest referral networking organization – decided to throw an in-person Open House to help attract potential new members, OtherWisz Creative developed a visual brand and marketing collateral for the event that would appeal to local professionals and business owners.

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Brand illustration shows website improvements over time

One of the advantages of creating a website to promote your company online is that it doesn’t have to stay the same. As a digital medium, your site is a powerful promotional tool that can be updated and changed at any time, without the need for reprints or physical production costs. From basic content edits to more involved functionality enhancements, OtherWisz Creative has helped several of our clients grow their websites over time to help improve SEO, traffic, sales, and overall usability.

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For companies looking to hire, it has become increasingly hard to attract new talent. In addition to using online job postings and headhunting agencies, many companies also turn to job fairs and other traditional recruitment events. Like trade shows, these events often take place in a large open space – such as a convention center, hotel, school gym or auditorium – where multiple representatives from different companies pitch their business to job seekers. In the midst of this crowd, how does a company stand out?

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

ErieWeldFab.com is the new website for Erie Welding & Fabrication, a custom fabrication, design, and precision machining shop in Buffalo, NY. Designer and craftsman Ericc Jude Mott is the force behind the 10-year old metal shop, which lists metal welding and custom designs in wood and glass among its services. Past projects include heavy equipment repair and fabrication, custom furniture building, full kitchen renovation, custom handrails and driveway gates.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

BlueCross BlueShield of Western New York and the Cornell Cooperative had a plan to promote healthy eating habits in Buffalo, NY with a  branded coolers. This initiative helps address the city’s food deserts, areas that typically have limited access to affordable and nutritious food. Their campaign included donating brand-new stand-alone coolers for fresh produce to local corner stores. Wrapping the coolers in branded vinyl graphics would help draw attention to the easily accessible healthy offerings of fresh fruits and veggies. Of course, OtherWisz was able to help.

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An animation showing a spray bottle cleaning up the otherwisz brand, showing how a process of rebranding can make your brand fresh again

Brands must be able to pivot to best serve their target audience and evolve to meet their current needs. Rebranding has been a hot topic over the last few years, thanks to a greater overall appreciation of design. With the widespread use of smart devices, we are constantly interacting with others and projecting an image of who we are, what we believe and what we choose to support.

Whether your business has changed drastically over the last year or not, the rest of the world has, and that includes the needs of your customers. In the face of great change, we believe that it’s time to revisit the discussion of branding: what makes a strong brand and when the time is right for a rebrand.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

During the summer of 2020, Greentop designed and installed the green roof for The Forge on Broadway apartments. Following the roof’s completion, Greentop owner David Lanfear asked OtherWisz Creative to help present this milestone project in a new way. The resulting case study booklet acts as a great example of Greentop’s high caliber work, helping communicate the quality of their product and expertise as the only small business capable of designing, sourcing, and installing green roofs in Western New York.

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The animated header graphic for the state of marketing address helps engage users in the development of their marketing strategy in the new year

As always, the new year calls for consideration toward how you will evolve your business marketing. Throughout 2020, out of a necessity, we saw a strong focus on virtual engagement across the board. With regard to the current state of the world, we can expect to see that trend continue, even if the threat of a global pandemic wanes. Luckily, there are a variety of touchless ways that you can enhance your marketing and continue to engage with your audience online . In this blog we will discuss examples of digital marketing to help you reach, maintain, and even grow, your audience. These essential components should be included in everyone’s marketing strategy complementing the more traditional forms of outreach.

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