OtherWisz Creative has always offered a full range of design services. As such, it is necessary for our team to continually adapt and grow to meet the needs of our clients. For instance, this summer we produced more video production work, animation, and package design to meet demand from our clients.
Over the past few months, our studio has emphasized our environmental branding and exhibit design work. This is because we see the continual evolution of our company lies in branding physical spaces, creating wayfinding signage systems, displays, and interior design. As a result, we are launching a new division of OtherWisz called OW|EN (check out our new website here!).
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Showing off the Greentop Forge on Broadway — Case Study Booklet
During the summer of 2020, Greentop designed and installed the green roof for The Forge on Broadway apartments. Following the roof’s completion, Greentop owner David Lanfear asked OtherWisz Creative to help present this milestone project in a new way. The resulting case study booklet acts as a great example of Greentop’s high caliber work, helping communicate the quality of their product and expertise as the only small business capable of designing, sourcing, and installing green roofs in Western New York.
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The 2021 State of Marketing Address: this year brings a greater focus on targeted content and touchless engagement
As always, the new year calls for consideration toward how you will evolve your business marketing. Throughout 2020, out of a necessity, we saw a strong focus on virtual engagement across the board. With regard to the current state of the world, we can expect to see that trend continue, even if the threat of a global pandemic wanes. Luckily, there are a variety of touchless ways that you can enhance your marketing and continue to engage with your audience online . In this blog we will discuss examples of digital marketing to help you reach, maintain, and even grow, your audience. These essential components should be included in everyone’s marketing strategy complementing the more traditional forms of outreach.
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Digital Event Marketing Success Story: The Krampus Holiday Bazaar
Always looking for a fun challenge, this season brought plenty of opportunity for engaging design from our friends at Revolution Gallery in Buffalo, NY. On December 11th, Revolution Gallery hosted the Krampus Holiday Bazaar and Flash Gallery to help support local artists and create some magic and excitement for the holiday season. With submissions from talented artists and a small army of devotees to spread the word over social media, Maria Pabico LaRontonda curated Gruss Vom Krampus in just four days. Despite being planned in a short period of time, the socially-distanced, alternative holiday shopping event was an immense success thanks to the support from the OtherWisz Creative design team.
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Your digital marketing strategy depends on a robust website to reach your customers
Having an informative and content rich website is key to a business’ ability to thrive, especially in today’s market. While companies should always be mindful of their presence online, the current need for remote over physical interaction has made it crucial to have a well-built website to encourage brand awareness, facilitate transactions, and create a positive customer experience.
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The Barrett Industries Van Wrap Carries the Company's Brand Message Nationwide
Recently, Barrett Industries was looking to give their signature ambassador van a new look with the help of a custom vehicle wrap. We had previously worked with Barrett on creating branded stationery, an email signature and a robust employee website. Our work culminated in the production of the Barrett Industries 40th anniversary book, for which we both designed the book’s layout and produced its content (based on client-supplied information) while carefully managing the project’s production on an expedited timeline. After the “40 Weeks of Barrett” event came to a close, the client asked us to refresh their ambassador van with a new wrap based on the visual identity we had previously developed for the Barrett brand.
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SPEAKING IN PICTURES: How Different Illustrative Styles Convey Our Clients’ Brand Message
As the saying goes, “A picture is worth 1000 words.” For as long as design has existed, illustration has proved an excellent tool for conveying the meaning of supporting text. Not only do illustrations capture the attention of your viewers, but they also increase the retention of information and enable an easier understanding of written instructions or abstract/complex ideas. Sometimes illustrations are imaginative and playful, but often they are used as flexible assets to our design work, which can be adapted into a number of styles to communicate the value of your brand, products, and services to your customers.
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Get Out and Vote! An OtherWisz Creative PSA
Early voting began this past weekend in New York State, and in the upcoming weeks Americans will continue to cast their ballots in the 2020 election. In the midst of a global pandemic we will vote to choose the leaders who will shape our future at the national level and local level. It is crucial for Americans to make their voices heard by making a plan to vote either by mail or in person.
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Introducing OW|EN — OtherWisz Creative's Environmental Brand Design Division
OtherWisz Creative has always offered a full range of design services. As such, it is necessary for our team to continually adapt and grow to meet the needs of our clients. For instance, this summer we produced more video production work, animation, and package design to meet demand from our clients.
Over the past few months, our studio has emphasized our environmental branding and exhibit design work. This is because we see the continual evolution of our company lies in branding physical spaces, creating wayfinding signage systems, displays, and interior design. As a result, we are launching a new division of OtherWisz called OW|EN (check out our new website here!).
Read more
How Can OtherWisz Creative – a Certified Women-Owned Business Enterprise – Benefit Your Company?
We are excited to announce that OtherWisz Creative has been officially certified by both the City of Buffalo and Erie County as a Women-Owned Business Enterprise (WBE). As part of the directory of certified WBE’s, OtherWisz has greater access to businesses in need of our services within the city and county networks, opening us up to new opportunities. But enough about us – how can this benefit your company?
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OtherWisz Helps Our Clients Brand & Market Events That Have Been Forced to Go Virtual
As a pandemic sweeps through the country, many events, concerts, and other large gatherings have been cancelled in order to adhere to health and safety guidelines. However, some organizations have found that hosting a virtual event is a good alternative to simply calling off their plans completely. Recently, OtherWisz has helped a few of our clients prepare event campaigns that will draw interest even without the benefit of a physical platform.
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