Buffalo Sabres Alumni Room exhibit design featuring player cards and photos

The OtherWisz Creative team is working on an installation project for the Buffalo Sabres Alumni Room at the Key Bank Center in downtown Buffalo, New York. This post is the first part in a series of posts on our experience concepting, designing, building & installing this project in time for the 2017-18 NHL hockey season.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Successful website design is not only visually interesting but has well-organized content. Our role as the designer is to employ various tools of hierarchy to create a “path” for the viewer to follow, making sure they receive information in a logical order with an emphasis on what you’ve deemed most important.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

When Otherwisz Creative designs a logo and brand identity for a client, a lot of time and thought goes into the project. We take the time to research the company’s background, products and services, brand positioning (where they fit in the marketplace) and competition. Our design team gathers all this data and uses it to explore concepts for a logo design and accompanying visual brand elements (fonts, colors, photo styles, etc).

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

The OtherWisz team put their heads together to come up with some awesome e-vites this year for our annual holiday party. Each designer came up with their own concept and then animated their design to create a festive invitation. If you are familiar with our design team, can you guess who created each of these animations?

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OtherWisz Creative, Addy book ad, A Game of Chance, Cut out

Congratulations to our award-winning team here at OtherWisz Creative! At this year’s local 2015 ADDY Awards sponsored by the Ad Club of Buffalo we brought home a SILVER in the Collateral, Brochure category for the new version of the Boston Valley Terra Cotta TerraClad book.

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Poster design, Cocktails in Character, event marketing, Literacy New York

OtherWisz Creative is helping to turn around illiteracy in Western New York with a logo that literally turns itself around! Our design team created an ambigram as part of our marketing efforts for Literacy New York Buffalo-Niagara’s yearly fundraising event, Cocktails In Character.

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Addy Awards, Showbook, Literacy Volunteers, Event marketing

Congratulations to the OW team in winning three Silver ADDY awards this year at the local 2014 ADDY Awards sponsored by the Ad Club of Buffalo. Our creative team has produced some outstanding work last year and it is always nice to get this recognition from our peers. There was a lot of great work entered & competition was indeed tight.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

The OtherWisz Creative design team has been working overtime towards a Friday, February 2014 opening of a new exhibit of Buffalo Sabres’ hockey memorabilia.

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Event Marketing, poster design, benefit, branding

This year, OtherWisz Creative has donated design and marketing services to two non-profits, helping to assist them in attracting attention to their yearly fundraisers. Both of these projects gave us a chance to put our marketing chops to work, have fun creatively and, hopefully, make a difference!

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Book design and layout for architectural manufacturer

OtherWisz Creative is proud to announce that they had won a silver award at the 2013 ADDYs sponsored by the Ad Club of Buffalo. The award was in the collateral materials (4/c) category and it was for the Boston Valley Terra Cotta Architectural Terra Cotta brochure.

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