Over the past few months, we have been working to shake up our marketing strategy for Joe’s Deli. In the midst of dramatic changes in the Elmwood Village, our objective was to hype up their Elmwood Avenue location. Through the campaign, we sought to better connect with the people who support Joe’s Deli, along with the local community surrounding the area. Joe introduced Happy Hour, Saturday Brunch, and converted the back room into a game room to encourage local patrons to bring their friends and families together at Joe’s.
At one point in the history of Downtown Buffalo, The Gutman Building, located at 19 Elm Street, would have been a dime a dozen. Today, the historic building stands alone, on the corner of Elm and South Division. The rest of the block is essentially one giant parking lot.
OtherWisz Creative Relocates to Downtown Buffalo
The biggest change to happen in the 18-year history of OtherWisz Creative occurred earlier this month. We’ve relocated our office to a renovated factory in downtown Buffalo. After being “cooped up” in our barn for almost two decades, our team needed more space and a change of scenery. We started planning the move last fall — a process that involved internal discussions on our wants, needs, and plans for the future. We spent a couple of months scouting potential locations, determined to find a new home for our business in Downtown Buffalo.
Located on Buffalo’s Westside, Urban Roots is a co-op gardening supply store that sells indigenous plants, heirloom vegetables, and gifts. Our relationship with Urban Roots began when the general manager, Patti Jablonski-Dopkin, started exploring options to market and grow their business. She came to OtherWisz hoping to gain a better understanding of their brand, so we introduced her to our Brand Audit & Marketing Strategy process.
Buffalo, NY – OtherWisz Creative principals and husband and wife team Mark and Jill Wisz have announced their full-service creative studio has relocated to a 4,000-square-foot space on the fourth floor of the Gutman Building at 19 Elm Street in downtown Buffalo. Previously, OtherWisz Creative was located in a 1,600-square-foot renovated barn in Buffalo’s Elmwood Village.
Designing a company’s existing visual brand is always an exciting project. It gives our team the opportunity to direct how a company presents itself to the world, rewriting their unique visual language. Changing a company identity encompasses logo, colors, typography, tagline & messaging — these adjustments directly and subliminally communicate the company’s values and personality. This is not an easy task and it is one that comes with extensive research and a good amount of trust.
Buffalo, NY – OtherWisz Creative Corporation, a marketing and design studio specializing in identity and website design, announce that they have been hired by Portland, Oregon’s Benson Industries to audit their brand, create a new identity system and website and to improve the global marketing of their products and services. Benson is a specialty contractor and structural glass facade manufacturer that produces custom unitized curtain wall systems for high-performance buildings such as One World Trade Center and the New York Times Building in NYC.
We play together. We win together. We lose together. We stay together.
It can be a challenge to create an installation that will only be seen by a limited audience. Most of the exhibit design, interior space or trade show/event design projects that OtherWisz Creative works on are designed for maximum exposure. We are hoping a lot of people will see it, enjoy it and talk about it!
The OtherWisz Creative team is working on an installation project for the Buffalo Sabres Alumni Room at the Key Bank Center in downtown Buffalo, New York. This post is the first part in a series of posts on our experience concepting, designing, building & installing this project in time for the 2017-18 NHL hockey season.
Successful website design is not only visually interesting but has well-organized content. Our role as the designer is to employ various tools of hierarchy to create a “path” for the viewer to follow, making sure they receive information in a logical order with an emphasis on what you’ve deemed most important.