As a pandemic sweeps through the country, many events, concerts, and other large gatherings have been cancelled in order to adhere to health and safety guidelines. However, some organizations have found that hosting a virtual event is a good alternative to simply calling off their plans completely. Recently, OtherWisz has helped a few of our clients prepare event campaigns that will draw interest even without the benefit of a physical platform.
Barrett Industries is a leader in providing innovative infrastructure solutions throughout the United States. In 2019, the company celebrated 40 years with the Colas Group. This milestone inspired the company to start an employee focused campaign called the “40 Weeks of Barrett.” To recognize the important contributions of their employees Barrett asked OtherWisz to design a commemorative coffee table book to give to their employees.
Many business are persisting during these uncertain times and we are helping them to adapt, continue operations, and reach their customers in ways they hadn’t previously. This often means enhancing a company’s digital strategy or giving their customers a safe way to purchase products online with limited personal contact. Here are some examples of how we have helped a couple of our clients— specialty sandwich shop, Joe’s Deli, and Buffalo’s only co-op garden market, Urban Roots – continue to provide their services in new ways.
In our recent campaign for HOME, we designed bus advertisements and a set of brochures to spread information about the organization’s services, tenant rights, and landlord guidelines. HOME’s mission is to serve Western New York through the advocacy and enforcement of fair housing laws, education, and the creation of housing opportunities. The organization works with people from diverse cultural backgrounds, so it was necessary for the brochures to be translated into five different languages for accessibility.
In an effort to reach a new target audience, Rigidized Metals was looking to reposition their textured metal panels for interior applications with a new brand identity. Rigidized asked OtherWisz to come up with a name that would stand alone and appeal specifically to the interior market. Since interior products are used for different purposes than the exterior and industrial applications, it was determined that the mood of the new brand would be focused differently in order to stress the aesthetic appeal of the product line. With that in mind, we were looking to create a brand for their interior wall panels that is modern and complimentary to Rigidized’s other products: RigiGrip®, Contrarian Micro Textures, Vipertex®, etc.
Principal of OtherWisz Creative, Mark Wisz, discusses the influence of his work and education in a six minute PechaKucha presentation through the visual lens of famous album art from his own collection. Mark recalls his childhood and his love for music and how album cover art — the design, typography, logos and visuals — weighed heavily on his decision to become a graphic design artist and how it shapes his perception of design to this day. The format of PechaKucha’s 20×20 presentation format allows the presenter 20 slides with only 20 seconds each. In other words, Mark had 400 seconds to tell this story!
These past few weeks have been a whirlwind for all of us. We want to reassure you in light of the current situation that we are listening and paying close attention to what is happening in order to help your company adapt. Keeping a business running in a challenging time like this is hard, but not impossible. Like many other companies, we have taken steps to practice Social Distancing by becoming more remote and working from home.
In an age of computers and portable technology, we are always trying to find new ways to capture the attention our client’s customers with unique branded collateral. Longtime OtherWisz client, Boston Valley Terra Cotta was looking to present their newest finished projects to architects and facade engineers. To address our client’s needs, OtherWisz came up with a set of portable brochures and custom developed sleeve that highlights a selection of Boston Valley’s signature projects.
Since OtherWisz Creative took up residence in the 1908 Gutman Building, we’ve learned a lot about the historic precedent for design and printing in our new office space. Over time, different businesses have occupied spaces in our building, but the most significant being the Bates Jackson Engraving Company. With our company being involved in graphic design, including managing the printing of our client’s jobs, we feel that we are still carrying the craftsman legacy started with Bates Jackson. After all, graphic arts is a clear descendant of the print craftsmen of the past.