When Otherwisz Creative designs a logo and brand identity for a client, a lot of time and thought goes into the project. We take the time to research the company’s background, products and services, brand positioning (where they fit in the marketplace) and competition. Our design team gathers all this data and uses it to explore concepts for a logo design and accompanying visual brand elements (fonts, colors, photo styles, etc).
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The Visual Rebranding of Boston Valley Terra Cotta
Designing a company’s existing visual brand is always an exciting project. It gives our team the opportunity to direct how a company presents itself to the world, rewriting their unique visual language. Changing a company identity encompasses logo, colors, typography, tagline & messaging — these adjustments directly and subliminally communicate the company’s values and personality. This is not an easy task and it is one that comes with extensive research and a good amount of trust.
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Portland's Benson Industries Engages OtherWisz Creative For Rebranding & Marketing Services
Buffalo, NY – OtherWisz Creative Corporation, a marketing and design studio specializing in identity and website design, announce that they have been hired by Portland, Oregon’s Benson Industries to audit their brand, create a new identity system and website and to improve the global marketing of their products and services. Benson is a specialty contractor and structural glass facade manufacturer that produces custom unitized curtain wall systems for high-performance buildings such as One World Trade Center and the New York Times Building in NYC.
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The Buffalo Sabres Alumni Room Project in Photos
We play together. We win together. We lose together. We stay together.
It can be a challenge to create an installation that will only be seen by a limited audience. Most of the exhibit design, interior space or trade show/event design projects that OtherWisz Creative works on are designed for maximum exposure. We are hoping a lot of people will see it, enjoy it and talk about it!
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Why No Taro? The Sabres Alumni Room Project
The OtherWisz Creative team is working on an installation project for the Buffalo Sabres Alumni Room at the Key Bank Center in downtown Buffalo, New York. This post is the first part in a series of posts on our experience concepting, designing, building & installing this project in time for the 2017-18 NHL hockey season.
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Hierarchy Can Create a Better Web Experience
Successful website design is not only visually interesting but has well-organized content. Our role as the designer is to employ various tools of hierarchy to create a “path” for the viewer to follow, making sure they receive information in a logical order with an emphasis on what you’ve deemed most important.
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Making The Pitch
When Otherwisz Creative designs a logo and brand identity for a client, a lot of time and thought goes into the project. We take the time to research the company’s background, products and services, brand positioning (where they fit in the marketplace) and competition. Our design team gathers all this data and uses it to explore concepts for a logo design and accompanying visual brand elements (fonts, colors, photo styles, etc).
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Nothing Says Happy Holidays Like a Good Ol’ Animated GIF
The OtherWisz team put their heads together to come up with some awesome e-vites this year for our annual holiday party. Each designer came up with their own concept and then turned it into an animated GIF to create a festive invitation. If you are familiar with our design team, can you guess who created each of these animations?
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A Game of Chance: OW Team Wins Best Showbook Ad @ 2015 ADDYs
Congratulations to our award-winning team here at OtherWisz Creative! At this year’s local 2015 ADDY Awards sponsored by the Ad Club of Buffalo we brought home a SILVER in the Collateral, Brochure category for the new version of the Boston Valley Terra Cotta TerraClad book.
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Turning Around Illiteracy with a Logo That Turns Itself Around!
OtherWisz Creative is helping to turn around illiteracy in Western New York with a logo that literally turns itself around! Our design team created an ambigram as part of our marketing efforts for Literacy New York Buffalo-Niagara’s yearly fundraising event, Cocktails In Character.
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OW Brings Home Some Silver @ 2014 ADDY Awards
Congratulations to the OW team in winning three Silver ADDY awards this year at the local 2014 ADDY Awards sponsored by the Ad Club of Buffalo. Our creative team has produced some outstanding work last year and it is always nice to get this recognition from our peers. There was a lot of great work entered & competition was indeed tight.
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