In an effort to reach a new target audience, Rigidized Metals was looking to reposition their textured metal panels for interior applications with a new brand identity. Rigidized asked OtherWisz to come up with a name that would stand alone and appeal specifically to the interior market. Since interior products are used for different purposes than the exterior and industrial applications, it was determined that the mood of the new brand would be focused differently in order to stress the aesthetic appeal of the product line. With that in mind, we were looking to create a brand for their interior wall panels that is modern and complimentary to Rigidized’s other products: RigiGrip®, Contrarian Micro Textures, Vipertex®, etc.
Principal of OtherWisz Creative, Mark Wisz, discusses the influence of his work and education in a six minute PechaKucha presentation through the visual lens of famous album art from his own collection. Mark recalls his childhood and his love for music and how album cover art — the design, typography, logos and visuals — weighed heavily on his decision to become a graphic design artist and how it shapes his perception of design to this day. The format of PechaKucha’s 20×20 presentation format allows the presenter 20 slides with only 20 seconds each. In other words, Mark had 400 seconds to tell this story!
These past few weeks have been a whirlwind for all of us. We want to reassure you in light of the current situation that we are listening and paying close attention to what is happening in order to help your company adapt. Keeping a business running in a challenging time like this is hard, but not impossible. Like many other companies, we have taken steps to practice Social Distancing by becoming more remote and working from home.
In an age of computers and portable technology, we are always trying to find new ways to capture the attention our client’s customers with unique branded collateral. Longtime OtherWisz client, Boston Valley Terra Cotta was looking to present their newest finished projects to architects and facade engineers. To address our client’s needs, OtherWisz came up with a set of portable brochures and custom developed sleeve that highlights a selection of Boston Valley’s signature projects.
Since OtherWisz Creative took up residence in the 1908 Gutman Building, we’ve learned a lot about the historic precedent for design and printing in our new office space. Over time, different businesses have occupied spaces in our building, but the most significant being the Bates Jackson Engraving Company. With our company being involved in graphic design, including managing the printing of our client’s jobs, we feel that we are still carrying the craftsman legacy started with Bates Jackson. After all, graphic arts is a clear descendant of the print craftsmen of the past.
There is no better way to create an immersive experience than with exhibit design or environmental graphics. These large-scale projects come together with a great amount of research and planning from our team. Taking time to understand the background story or company message is always the first step in our proven Exhibit Design Process, developed by Creative Director Jill Wisz, M.Arch., whose experience in interior design, architecture and museum exhibits informs decisions at every stage of production.
OtherWisz Creative prides itself on showing up for the community — from time to time, we offer our design services to help local non-profits and causes in need. Most recently we have donated our time to ¡Te Vemos! a fundraiser and supply drive, hosted at Prospect Park in Buffalo, NY, garnering local media coverage.
As time goes on and companies change, their brands grow and develop to represent those changes. Through our creative process at OtherWisz, we always return to our four key phrases as an anchor to the work we do: Ask Why, Look Closely, Learn How & Try More. Our methods are multifaceted, enriching, and at the end of the day, they are rewarding. Each one helps deliver our message: design is a process of unfolding — it happens over time and it can be transformational. As we reflect on the state of the OtherWisz Creative brand, the final phrase Try More comes back time and time again.
Buffalo, NY – OtherWisz Creative Corporation principals Mark and Jill Wisz have announced that their full-service creative studio has directed and produced a set of promotional videos for Rigidized Metals, the world leader in textured metals. The project includes a 3-minute overall corporate video and an accompanying set of 14 shorter videos highlighting Rigidized Metal’s services and product. The engaging videos will be used to expand their online presence, marketing their products and services on their website, in social media, at trade events nationwide.