This year, OtherWisz Creative has donated design and marketing services to two non-profits, helping to assist them in attracting attention to their yearly fundraisers. Both of these projects gave us a chance to put our marketing chops to work, have fun creatively and, hopefully, make a difference!
OtherWisz Creative is proud to announce that they had won a silver award at the 2013 ADDYs sponsored by the Ad Club of Buffalo. The award was in the collateral materials (4/c) category and it was for the Boston Valley Terra Cotta Architectural Terra Cotta brochure.
The Girl Scouts of Western New York announced “Women of Distinction,” a girl-led event, that will be held at Salvatore’s Italian Gardens in Cheektowaga, NY on Thursday, September 20, 2012.
Married To Their Jobs: When business partners are married to each other, defining roles becomes a key issue
Our (2011) OtherWisz Creative website was recognized at the Buffalo, NY 2012 ADDYs award ceremony on Friday, April 16, 2012. The OW website, which was launched in October of last year, took home a Silver Award in the Advertising Industry Self-Promotion: Interactive category. The annual ADDY Awards competition recognizes exceptional advertising created by Western New York companies.
Score! Buffalo Hockey Experience + Museum Logo Published in LogoLounge Book Alongside Some of The World’s Best-Known Brands
They shoot, they score! We are pleased to announce that the logo OtherWisz Creative designed during the branding of the Buffalo Hockey Experience + Museum (BHE+M) was published in a new book released February 2012: LogoLounge Master Library, Volume 4. The new book, published by Rockport, is part of a seven-volume series written and curated by Catharine Fishel and Bill Gardner which includes the outstanding type and calligraphy logos chosen from designers all over the world.
The word ‘brand’ has become quite a buzz word; being tossed around a lot by marketing folks. But what exactly is your company’s ‘brand?’ Your company’s visual identity – your logo – is only a part of your company’s brand. A well-built brand connects, supports, and strengthens your company image with your logo. A brand is more than colors and font styles associated with your printed marketing materials. Read more
Using email to market your company produces profitable results when done properly. You can send emails to your current customer base or potential clients with information about specials, new services or product announcements, releases or updates or most importantly, to keep in touch. Email marketing is cost effective when compared to traditional mailing and can provide immediate and measurable feedback.
There has been a lot of buzz on the web about the death of the “big agency”. As current marketing strategies are being redefined by technology and the economy, the traditional agency model has had to adapt. A heavy-hitting team offering traditional methodologies does not always work in today’s fast-moving, cost-saving environment.