This is the age of the smartphone – at last count, some 33 million iPhones and millions of Androids have been sold – and a new avenue for marketing your company has been paved. Branded smartphone applications (or Apps, as they have come to be called) give your company a new opportunity to put your name and services in the palm of your customer’s hand. Talk about a captured audience – the smartphone App lets you interact with your tech-savvy, mobile audience on a one-to-one basis.
All successful websites – those that rank high in organic search engine results – have one thing in common: they are consistently updated. The Internet is an evolving media, and your website must evolve as well. Websites need to be current or they risk becoming stale, and untended sites regularly fall lower on the list of search engine results.