There has been a lot of buzz on the web about the death of the “big agency”. As current marketing strategies are being redefined by technology and the economy, the traditional agency model has had to adapt. A heavy-hitting team offering traditional methodologies does not always work in today’s fast-moving, cost-saving environment.
As Internet and social media marketing launches into warp speed, can your business keep up? Do you need a Facebook page? How about a Twitter account? Should you be blogging? These newer forms of online communication, known as web version 2.0, provide real-time interaction between you and your audience. This means that upon posting your commentary, article or musings live to the Internet, readers may immediately post their own responses in an open platform that allows all voices to contribute their opinions. Should your business consider these new forms of marketing as part of your overall marketing strategy? Well, yes and no.
This is the age of the smartphone – at last count, some 33 million iPhones and millions of Androids have been sold – and a new avenue for marketing your company has been paved. Branded smartphone applications (or Apps, as they have come to be called) give your company a new opportunity to put your name and services in the palm of your customer’s hand. Talk about a captured audience – the smartphone App lets you interact with your tech-savvy, mobile audience on a one-to-one basis.
All successful websites – those that rank high in organic search engine results – have one thing in common: they are consistently updated. The Internet is an evolving media, and your website must evolve as well. Websites need to be current or they risk becoming stale, and untended sites regularly fall lower on the list of search engine results.