Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

This is the age of the smartphone – at last count, some 33 million iPhones and millions of Androids have been sold – and a new avenue for marketing your company has been paved. Branded smartphone applications (or Apps, as they have come to be called) give your company a new opportunity to put your name and services in the palm of your customer’s hand. Talk about a captured audience – the smartphone App lets you interact with your tech-savvy, mobile audience on a one-to-one basis.

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

All successful websites – those that rank high in organic search engine results – have one thing in common: they are consistently updated. The Internet is an evolving media, and your website must evolve as well. Websites need to be current or they risk becoming stale, and untended sites regularly fall lower on the list of search engine results.

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OtherWisz Creative holographic stickers, branded promotional materials

Really good logos share common traits that make them successful. As with most anything these days, you can buy a logo online from companies offering pre-designed templates from which to choose. Grab a graphic, add your company name set in a snappy typeface, pick a color and you are done!

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Wisz Words, Design Blog, OtherWisz Creative, Buffalo NY

Websites are a great tool for your marketing toolbox – one that allows you to reach a vast and targeted audience, albeit one user at a time. The question is: Are you getting the most mileage you can out of your website? Here are a few signs that your website is in need of a revision.

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